Analytics topic
Analytics measurement and metrics
Reliable analysis begins with clear event definitions, consistent reporting and an honest account of what the system can and cannot observe. Build the measurement plan around decisions, not around collecting everything.
- 01
Web analytics setup: a measurement plan that lasts
Plan analytics around business questions, essential events and quality checks.
- 02
How to measure website conversions correctly
Define conversion events that represent meaningful outcomes and keep reporting consistent.
- 03
Privacy-friendly analytics: measure with restraint
Design useful analytics that minimises personal data and respects visitor privacy.
- 04
Cookieless analytics: what you can still measure
Understand the strengths and limits of analytics that does not rely on visitor cookies.
- 05
How to build a web analytics dashboard people use
Organise a compact dashboard around decisions, owners and meaningful comparisons.
- 06
How to measure website revenue and ecommerce performance
Track purchases and revenue with consistent order values, sources and reconciliation.
- 07
Compare analytics date ranges without misleading yourself
Choose fair time periods and account for weekday patterns, seasonality and tracking changes.
- 08
10 web analytics reporting mistakes to avoid
Catch common errors in definitions, attribution, averages and before-and-after comparisons.
- 09
Analytics events: choose and name the right ones
Create a small event taxonomy that stays understandable as your site and product grow.
- 10
How to identify bot traffic in website analytics
Recognise suspicious traffic patterns and keep automated visits from distorting decisions.