Analytics topic
Traffic sources and attribution
Acquisition reports are most useful when channel names are consistent and outcomes are visible beside visit counts. Treat attribution as a model for allocating credit, not a perfect record of why someone chose you.
- 01
The guide to measuring website traffic quality
Move beyond traffic volume to understand which visits progress toward valuable outcomes.
- 02
UTM parameters: a practical campaign tracking guide
Create consistent UTM naming so campaigns appear clearly in acquisition reports.
- 03
Website attribution models explained
Understand what common attribution approaches credit and where each can mislead.
- 04
How to analyse organic search traffic
Connect organic visits, landing pages and conversions to the intent behind search queries.
- 05
Analyse referral traffic and find your best partnerships
Separate meaningful partner referrals from noise and evaluate their downstream value.
- 06
Measure paid campaign performance beyond clicks
Connect paid spend and campaign visits to qualified outcomes and sustainable returns.
- 07
How to measure traffic from AI assistants
Identify visible AI referrals carefully and evaluate whether those visits match your goals.
- 08
What direct traffic means (and what it does not)
Understand unattributed visits and investigate why a source may be missing.
- 09
Build a campaign report people can act on
Summarise campaign audience, landing-page fit, outcomes and next decisions.
- 10
Measure email traffic and newsletter performance
Connect email visits to campaign goals while accounting for privacy features and link tagging.