Analytics topic
Conversion and website optimisation
Optimisation is a cycle of observation, explanation and measured change. Start with an important visitor task, find evidence of friction and check that an improvement helps the outcome without harming trust or quality.
- 01
Conversion rate optimisation: a practical guide
Build a repeatable optimisation process from visitor evidence to measured improvements.
- 02
Where to place calls to action on a website
Make calls to action clear and well-timed without turning every page into a sales pitch.
- 03
A data-led checklist for landing page conversion
Review message match, clarity, proof, friction and next steps on a landing page.
- 04
How website speed affects engagement and conversion
Use performance evidence to locate slow pages and evaluate the impact of improvements.
- 05
Improve mobile conversion with a task-first review
Audit mobile navigation, forms, trust cues and completion paths using visitor data.
- 06
Use website analytics to improve navigation
Find confusing menus and broken paths without adding navigation based on guesswork.
- 07
Understand returning visitors and encourage useful return visits
Interpret repeat traffic carefully and create reasons for customers to come back.
- 08
Turn web analytics insights into actions your team can track
Create a clear path from observation to hypothesis, owner, change and follow-up.
- 09
Website retention metrics: choose measures that fit your product
Measure repeat use or return visits with a definition that matches your customer lifecycle.
- 10
Reduce checkout abandonment with a focused analytics review
Find where shoppers abandon checkout and separate avoidable friction from normal purchase decisions.